Hong Bao Media is a well-established training company, coaching Senior Business and Government Leaders in media skills, executive presence, crisis communications and investor communications for more than 13 years.

It has an S6 rating from the Singapore government under supply heads EPU/SER 32/34/35.

Hong Bao Media was founded by Mark Laudi, an accomplished media mentor, business conference anchor, and radio and financial television current affairs show host.

He is a veteran of the traditional and new media, with 25 years' experience in print, radio, television, new and social media.

Since leaving television in 2006, Mark has become mentor to many Senior Leadership Teams at multinational companies in Asia and the GCC.

Between 1999 and 2006, Mark anchored and produced regional network television business news programs at CNBC Asia Pacific. He anchored Squawk Box, and was Australia Editor and Sydney Bureau Chief.

From 1997-1999, Mark hosted news programs at MediaCorp, and was a member of the inaugural production and presentation team of English-language talk radio station 938NOW.

He started his media career at age 21, becoming Australia's youngest current affairs show host at ABC Radio.

Having spent many years in South Africa, Germany and Australia, Mark has called Singapore home for more than 21 years.

He is a member of the Asia Pacific Association of Communications Directors (APACD), Singapore Institute of Directors (SID), SGTech, AustCham Singapore, and Singaporean-German Chamber of Industry & Commerce.

Top reasons to work with us



Owing to the seniority of our clients, we work to fit in with your requirements. This means we are also available after hours and on weekends, if required.



Learning outcomes are applicable to a variety of internal and external communications scenarios, including traditional and new media.


Interactive & practical

Each Participant is invited to contribute actively to the discussion at all times. All learnings are immediately practised. Participants are video recorded to review their performances. These videos are not published and are made available only to each Participant, but we also offer Participants the opportunity to record a video interview or piece-to-camera which they can choose to publish.



Our curriculum is refined and mature, but is always brought up-to-date with the changing media environment.