Media Training
Training in traditional & new media skills - supported by CliftonStrengths®
Media training with a difference
Senior business leaders know they must develop their media profile to build their personal and corporate brand, attract and retain talent, and build stakeholder trust.
But many try to avoid speaking to the media or in public.
That's why we don't just train in media skills - we coach them in playing to their strengths.
How it works
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Media training participants take the CliftonStrengths® assessment and send us examples of past public speaking or media interviews (if available).
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Participants attend individually or in small groups for a highly interactive conceptual discussion and on-camera practice.
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The coaching continues after the workshop. Participants receive their training videos with feedback and commentary, and a media license certificate.
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They are also invited to submit a recording of their next public speaking or media appearance any time after the workshop.
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Optionally, they can promote themselves to content producers through our platform ContactsBook.Asia
What sets our course apart
Our workshops and MasterClasses are:
CUSTOMISED
Mark is a Gallup-certified CliftonStrengths® coach. We invite each Participant to take the online assessment ahead of the workshop. This will allow us to tailor our workshops to each Participant individually.
FLEXIBLE
Owing to the seniority of our clients, we offer as much flexibility as we can, such as in the content, duration, timing and number of participants.
INTERACTIVE
Our workshops are not lectures.
Every participant is invited to contribute actively. All learnings are immediately practiced.
MATURE YET UP-TO-DATE CURRICULUM
Our curriculum is founded on Mark Laudi's experience in presenting on television and at business events and conferences. But he has conducted presentation skills courses for more than 16 years, so our course materials are solid and refined, while continuing to develop to stay up-to-date and relevant.
PRACTICAL
Participants are invited to our purpose-built television studios in Singapore and Kuala Lumpur to practise on camera for various types of media interviews and public speaking engagements.
AI REVIEW
In addition to the feedback they receive during the workshop, Participants are also offered an AI-powered review of their on-camera performance.
Media training, supported by CliftonStrengths®
Why do some people perform very well in the media, while others struggle?
Your CliftonStrengths® report reveals the answer, and helps us address these issues in the most personalized, individual way possible.
Rather than taking you out of your comfort zone and forcing you to conform to an off-the-shelf curriculum, we place the curriculum into the frame of reference of the individual.
Instead of saying "here's how I need you to present, now go do it", the message is "given the unique personality you are and the mindset you have, here's how you can present best..."
We help you to build on your comfort zones, by building them out with media skills and techniques. That way we build you up.
The result is much greater adoption of the course materials, removal of blockages that stop you from following best practice, and overall better media performances.
Automatic membership of ContactsBook.Media
Participants in our workshops are listed in ContactsBook.Media – a free directory for journalists, podcasters, bloggers and others in search of expert speakers.
We now have more than 1,400+ registered journalists, including Tier-1 media, trade- and niche publications, as well as event managers, freelance writers and podcasters.
Benefits
As a media training client, you automatically receive:
1. Listing of your media trained spokespeople on ContactsBook.Media
2. Announcement of your spokespeople to our database of journalists
Sign up for the ContactsBook.Media “Advocacy” membership and you will receive the above, plus the following:
1. Portrait photo of your spokesperson which you can attach to their biography, send to event managers, or place on your website
2. Customised autograph card (right)
3. Animated profile video
4. Live or recorded Background Briefing on their expertise, exclusively to our journalist community
5. Publish news releases for which experts you manage are the designated spokesperson
6. Syndicate your content via our SEO tuned site
Visit ContactsBook.Asia for the full range of services.
How ContactsBook.Media works
Journalists’ media requests are matched to qualified spokespeople using two separate search bars:
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Questions – Journalists send questions once for a specific area of expertise. All experts who match that area of expertise are invited to respond.
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Interview invitations – Journalists send interview invitations, seeking specific spokespeople or those with specific areas of expertise, locations, or media.
Journalists are never put in touch with spokespeople directly. When a reporter sends questions or interview invitations, only you or your nominated comms lead receives the email request.